Message First Group started as a vision for a better way to market. As we looked for better ways to market ourselves and our companies, we noticed something peculiar. Seller centered tactics dominated the market! Some sites talked about the psychology of where you placed your convert button. Others went on about colors and atmosphere that would encourage your prospect to click. Many delved into more ways to get Google to recognize your site as a winner.
But few of them talked about the most important thing: the conversations.
And that’s understandable. After all, you can’t control what people say about you. They’ll talk no matter what. It’s not like you can help it. Everyone’s going to have both positive and negative reactions, so why worry about a conversation we can’t control?
But a brief internet search on any subject shows you how important conversations are. Users frequently take to places like Yelp, Facebook, and even Google reviews to talk about their experience with a business. You’ll see both good and bad reviews on almost any product you can buy on Amazon. People even start entire blogs just to rant about their great – or terrible – experiences with a brand.
All that’s to say conversation is important. Conversation dominates the consumer mind, and that’s a good thing! If you’re doing things well as a business, your brand naturally inspires good conversation. But sometimes you have to help that along a little bit. Give people a reason to talk. Give them a reason to share your brand.
And that’s where we saw an opportunity. Thousands of businesses are still caught up in the traditional approach to marketing, and ignoring the conversations that drive sales in their audience. And we want to change all that.
We believe dialogue driven marketing will revolutionize the world of digital marketing. Consumer power grows more every day, and soon everybody’s going to be figuring out how to get into the conversations. So why not get a head start? Contact us learn more about influencing exciting conversations about your brand in the consumer market.